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Evaluating the Effectiveness of Social Media Influential Marketing Methods for University Youth qualitative study This study aims to define the concept of influencer marketing from a holistic perspective, which includes all areas of influencer marketing, whether in the commercial, political or social fields through social media, and the research is not limited to the partial perspective that focuses on the commercial side only, and the research circle extends to include the study of features Influencers and their identity, and evaluating the various influencer marketing methods and strategies from the viewpoint of university students in a sample of Egyptian public and private universities Cairo University - Sinai University - Arab Open University Cairo Branch - Canadian Higher Institute for mass communication by qualitative study, through 10 focus groups, to explore Concept, strategy analysis, identification of the most popular current influencers, and evaluation of the most popular influencer marketing methods on social media |