As the gaming publisher was looking for effective channels to promote this event, Yostar saw an opportunity to tap into the Halloween conversation taking place on Twitter, in conjunction with the Halloween season, and target their Halloween event at the Twitter audience who are interested in gaming and anime | This campaign also led to a 3X increase in in-app purchase revenue |
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Before the live Periscope event, started reaching out to their core audience using a pre-event Tweet to garner interest and excitement |
After the successful launch of its new anime-styled mobile gaming app, Azur Lane , Japanese gaming publisher Yostar created an in-app Halloween event to continue its post-launch marketing momentum of attracting new players to drive app downloads and prompt its current pool of players to engage with the game.
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