| This means that, by the time we approached Fall 2020, the ecommerce market had already experienced unprecedented spikes in interest from consumers | Or are most customers first-time buyers? For 159 retailers 52 Apparel, 11 Beauty, 20 Footwear, 15 Home, 10 Jewelry, 10 Technology, 41 Other in 2020 we calculated proportion of Black Friday shoppers who placed an order on Black Friday 2020 and compared it to the proportion of shoppers who placed an order on Black Friday 2019, operating off of UTC time zone |
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| Still, despite reports of its demise, Black Friday hasn't been canceled; it's become more like the longest Cyber Monday ever | We can reasonably anticipate an even higher demand during the holiday season later in the year |
For 159 retailers 52 Apparel, 11 Beauty, 20 Footwear, 15 Home, 10 Jewelry, 10 Technology, 41 Other , we calculated the percentage of first-time and second-time buyers on Black Friday 2020 and compared that to the percentage of first and second-time buyers in 2019.
12| When we compare the top-10s between countries, we found that books appeared for non-English-speaking countries Brazil, Spain, Italy, France, and Germany , but were missing in the US, UK, Canadian and Australian markets | Most Popular Black Friday Products While some of the most searched product items have stayed within the top 10 from previous years — Nintendo Switch, Airpods, PS4, Apple Watch, and others — we spotted that a few other brands have gained ground in 2020 |
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| In 2019, flights took the fourth spot in the most searched product groups, and, despite the pandemic, they are still inside the top 10 this year | Social distance: Especially while waiting in lines and at the checkout, remember to keep as far as part from your fellow shoppers and store employees as possible |